Open Era – Athleisure Brand
Art Direction, Set Design & On-Set Direction
Art Direction, Set Design & On-Set Direction
Developed the full visual concept for Open Era’s fashion campaign (90k+ followers), including art direction, set design, and on-set direction. Created a detailed art direction deck with pose references and visual mood, directed models during the shoot, and led the styling of props and scene elements. The campaign was featured on the brand’s official Instagram.
